Creative Strategist · Paid SocialI Find What Buyers Need to Hear.
Then I prove it with Meta ads. Creative strategy for brands that want leads, not likes.
Meta AdsClick-to-WhatsAppCreative strategyEnglish & Urdu scripts
Creative Strategist · Paid SocialThen I prove it with Meta ads. Creative strategy for brands that want leads, not likes.
Each case shows the problem, what I changed, what happened, and what didn't work.
Opened the targeting beyond DHA, moved every ad from a lead form to WhatsApp, and turned the sales team's biggest objection into the videos. 1,165 inquiries in three months.
Positioned the studio against cheap polish: “Stop polishing. Start fixing.” Then found out my best-clicking ad was my worst one.
Moved the account from calls to WhatsApp, and learned why my cheapest leads were my worst.
Audits, competitor ads, and the objections customers actually raise.
Concepts, hooks and scripts in English and Urdu, written for one buyer.
Clear direction for designers, editors and AI tools, checked against what the business really offers.
Run the Meta campaigns, read the results, and change what the numbers say to change.
I'm a creative strategist for paid social, based in Lahore and working remotely with teams in the US, Canada and the UAE.
The way I describe my job: craft the narrative, find the right audience, choose the right way to say it, and decide where, when and how much to spend.
Before this I founded Firey Pixel, a small agency for local businesses, and trained entrepreneurs and students in social media marketing and e-commerce. I studied software engineering, so I look for the cause of a problem before I touch the ad.