Case Study · Blinds Company · Mississauga · 2026From call ads to WhatsApp, one mistake, and the cheapest leads that turned out to be the worst.
The client had spent around $250 on ads and said it “won't budge”. I proposed my own creative and ran a trial.
A five-card carousel: custom blinds, homes and offices, done right, free measurement, call now. On 23 January the call ads brought 12 calls at $16.65 each, too expensive for the client.
In February I moved the account to WhatsApp: 20 chats at about $13 each. The client visited 4–5 homes, but said 30–40% of chats were spam.
In March I launched three new videos at once and spent $112 for 3 chats. Testing one creative at a time would have told me which one failed. I relaunched the carousel on its own: 30 chats on $413.
One ad brought 41 chats at $2.32, the cheapest of all, and the worst. Meta's automatic creative enhancements had built it around an image of a woman at a window, and people read it as something other than a blinds ad. The chats were cheap because they were the wrong people.
Delivered through SAHA Marketing Solutions. The client's name is withheld; phone numbers and websites are blurred. Totals exclude the client's own boosted post.
8 slides · scroll sideways
